Toggle navigation
Main content start
Change.每天多學一點 改變．可大可小

Marketing Digital Marketing, Social Media and Content Management

  1. Home
  2. Programmes
  3. Certificate for Module (Psychology of Advertising)

Certificate for Module (Psychology of Advertising)
證書(單元 : 廣告心理學)

CEF Reimbursable Course

CEF Reimbursable Course

Microcredential Course

Course Code
MK090A
Application Code
2275-MK090A
Certificate for Module (Psychology of Advertising)
QF Level: 4 QR Registration No.: 22/000708/L4 QR Registration Validity Period: 01 Sep 2022 - on-going
Close QF Level panel

Continuing Education Fund
Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Close QF Level panel
Credit
12
Study mode
Part-time
Start Date
03 Mar 2025 (Mon)
Next intake(s)
November 2025
Duration
42 hours
Language
English
Course Fee
HK$4,350 (Subject to change)
Deadline on 08 Feb 2025 (Sat)
Enquiries
28678316
28610278
ADip.marketing@hkuspace.hku.hk
Apply Now
  • Add to Folders
Apply Now

Highlights

The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change.

This programme would enable students to elaborate the psychological aspects of the influence of advertising on consumer behaviour and identify appropriate advertising strategies for different target market.

Programme Details

On completion of the programme, students should be able to

  1. evaluate the impacts of advertising on consumer attitudes from a psychological perspective;
  2. discuss the psychological theories and their implications on advertising and communication development;
  3. utilize the psychology of advertising to induce positive consumer behaviour change in order to achieve marketing objectives; and
  4. identify appropriate advertising strategies for aging market to induce positive buying decision.

The following topics will be covered:

  • Introduction to the Psychology of Advertising
  • Information Acquisition and Processing of Advertising Message
  • Effects of Advertisement on Consumers’ Buying Behaviour
  • Consumer Behaviour Changes without Changing Attitudes
  • The Impacts of Online Advertising on Consumer Judgement and Choice
  • Influence of Aging on Decision-making

Assessment:

The assessment includes individual assignment and examination.

Award:

Students who have successfully fulfilled the course assessment (i.e. passed the individual assignment AND examination PLUS attended at least 70% of the classes) will be awarded within the HKU system through HKU SPACE "Certificate for Module (Psychology of Advertising)".

Application Code 2275-MK090A Apply Online Now
Apply Online Now

Duration
  • Regular Lectures:
    Weekdays 7:00pm - 10:00pm (Occasionally on Saturday morning or afternoon)

Class Details

This programme comprises 36 hours (12 sessions) of lectures and 6 hours (2 sessions) of tutorials. 

Fee

Application Fee

HK$150 (Non-refundable)

*Application fee will be waived for graduate/ existing students of
- Advanced Diploma in Marketing and Brand Management/
- Advanced Diploma in Marketing and Retail Management/
- Advanced Diploma in Digital and Social Media Marketing/
- Advanced Diploma in Marketing, Advertising and Public Relations/
- Advanced Diploma in Marketing/
- Advanced Diploma in Marketing and Public Relations
You may complete the application form and email it with copy of your academic qualifications or work experience supporting documents to ADip.marketing@hkuspace.hku.hk

Course Fee
  • HK$4,350 (Subject to change)

Entry Requirements

Applicants shall:

  1. have gained in the HKALE Grade E in 2 subjects; OR
  2. have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; OR
  3. have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; OR
  4. have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; OR
  5. hold a certificate in the marketing, business or related discipline; OR
  6. be aged at least 21 with 3 years of relevant work experience.

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Psychology of Advertising)
證書(單元 : 廣告心理學)
COURSE CODE 33C141477 FEES $4,350 ENQUIRY 2867-8324
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Psychology of Advertising)

  • This course is recognised under the Qualifications Framework (QF Level [4])

Apply

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
More Programmes of
Digital Marketing, Social Media and Content Management
Relevant Programmes
Certificate for Module (E-commerce Operations) Certificate for Module (Strategic Marketing for Omnichannel Retailing) Certificate for Module (Shopper Relations and Customer Services) Certificate for Module (Digital Marketing Planning and Analytics) Certificate for Module (Management Skills for Effective Manager) Certificate for Module (Corporate Communications and Crisis Management) Certificate for Module (Retail Management and Operations) Certificate for Module (Effective Digital Media Planning and Programmatic Advertising) Advanced Diploma in Marketing and Brand Management Advanced Diploma in Marketing and Retail Management Advanced Diploma in Digital and Social Media Marketing Advanced Diploma in Marketing, Advertising and Public Relations Bachelor of Arts (Hons) Marketing and Management Bachelor of Arts (Hons) Marketing