Toggle navigation
Main content start
Change.每天多學一點 改變．可大可小

Marketing Public Relations and Crisis Management

  1. Home
  2. Study
  3. Areas of Interest
  4. Marketing
  5. Advertising, Media Planning and Marketing CommunicationsArtificial Intelligence, Big Data and Marketing Data AnalyticsBrand Management, Luxury Branding and Fashion MarketingDigital Marketing, Social Media and Content ManagementE-commerce and Omnichannel RetailingProfessional Selling and Sales Management

Public Relations and Crisis Management

Public Relations (PR) and Corporate Communication skill sets are in high demand in today's global business and communications environment. HKU SPACE provides a series of courses to equip students with knowledge and practical skills in Corporate Brand Communication, New Communication Tools and Upcoming Trends in PR, Content Creation and Management, PR Campaign Planning and Implementation, Key Performance Indications (KPIs) and Effectiveness Measurement of PR Campaigns and Crisis Management. Effective Multimedia Writing Skills will be polished and refined across a variety of evolving digital platforms, including social media, blogs, and the Web.

These courses are developed to cater for the career and business needs of practitioners of PR industries, business owners, sales, management, marketing, IT with extended tasks in commercial firms, NGOs, public utilities and government, or those who plan to pursue a career in PR and corporate communication.

Public Relations and Crisis Management Programmes

Programmes Type

Programme Type

Microcredential

Start Date

Class Schedule

Financial Assistance

Venue

Hong Kong Island

Kowloon

New Territories

Subscribe e-connect
9 results
Sort by
Programme TitleLevelStart DateFull-time / Part-time
This programme provides a comprehensive training in the corporate event world. Students will learn how to plan and manage all types of corporate events for the clients and the key corporate event planning components, from working out logistics to aligning events with company goals.
 
PT
Start 08 MAR 2027 (MON)
Duration 30 hours
Fee HK$5900
Digital reputation management (DRM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
PT
Start 09 NOV 2026 (MON)
Duration 30 hours
Fee HK$5900
The programme is about the concepts and processes involved in developing market-driven strategies and a coordinated marketing programme to deliver superior customer value via public relations. The module focuses what it means to be a public relations professional, how people learn about public relations, develop and hone their public relations skills.
 
PT
Start 09 NOV 2026 (MON)
Duration 39 hours
Fee HK$6400
The objective of this programme is to equip students with the knowledge and skills necessary to market products and services during challenging times. This includes understanding the unique challenges and opportunities that arise during crises and developing strategies to navigate these situations.
 
PT
Start To be advised
Duration 30 hours
Fee HK$8,000 (Subject to change without prior notice)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,500 per module (subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,500 per module (Subject to change without prior notice)
The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.
PT
Start To be advised
Duration 42 hours
Fee HK$4,950 (Subject to change)
This programme focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalise a brand for success.
 
PT
Start To be advised
Duration 30 hours
Fee HK$5900
本課程旨在培養學生對品牌傳播的理解，以及使用數碼媒體來實現品牌目標的技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並掌握專業品牌傳播的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播策略，以有效建立一個獨特的品牌形象。
 
FT
開課日期 待定
修業期 2年