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Marketing Public Relations and Crisis Management
Public Relations and Crisis Management Programmes
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Digital reputation management (DRM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
PT
Start To be advised
Duration 30 hours
Fee HK$5400
This programme provides a comprehensive training in the corporate event world. Students will learn how to plan and manage all types of corporate events for the clients and the key corporate event planning components, from working out logistics to aligning events with company goals.
PT
Start 10 MAR 2025 (MON)
Duration 30 hours
Fee HK$5400
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
PT
Start To be advised
Duration 14 months
Fee Full Tuition Fee
$83,100 (for Feb 2025 intake; payable in 3 installments)
Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
$83,100 (for Feb 2025 intake; payable in 3 installments)
Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications. This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.
PT
Start 09 MAR 2025 (SUN)
Duration 42 hours
Fee HK$4,350 (Subject to change)
This programme focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalise a brand for success.
PT
Start To be advised
Duration 30 hours
Fee HK$5400
The programme is about the concepts and processes involved in developing market-driven strategies and a coordinated marketing programme to deliver superior customer value via public relations. The module focuses what it means to be a public relations professional, how people learn about public relations, develop and hone their public relations skills.
PT
Start To be advised
Duration 39 hours
Fee HK$5900
The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed.
PT
Start To be advised
Duration 3 months
Fee HK$2800
本課程旨在培養學生對品牌傳播的理解，以及使用數碼媒體來實現品牌目標的技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並掌握專業品牌傳播的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播策略，以有效建立一個獨特的品牌形象。
FT
開課日期 待定
修業期 2年
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