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Certificate for Module (Digital Reputation Management)
證書(單元 : 數碼聲譽管理)

CEF Reimbursable Course

CEF Reimbursable Course

Microcredential Course

Course Code
MK095A
Application Code
2255-MK095A
Certificate for Module (Digital Reputation Management)
QF Level: 6 QR Registration No.: 23/000837/L6 QR Registration Validity Period: 01 Oct 2023 - on-going
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Continuing Education Fund
Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund.

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Credit
9
Study mode
Part-time
Start Date
To be advised
Duration
30 hours
Language
English
Course Fee
HK$5400 per module
Deadline on 26 Oct 2024 (Sat)
Enquiries
2867 8315
28610278
pgdip.marketing@hkuspace.hku.hk
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Highlights

Digital reputation management (DRM) is the practice of crafting strategies that shape or influence the public perception of an organisation, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

Programme Details

On completion of the programme, students should be able to:

  1. Evaluate and measure a reputational capital in the digital age;
  2. Identify and evaluate online reputation threats including strategic, financial, social, environmental, behavioural, legal, operational, and technological threats;
  3. Assess the impact of digital media on corporate branding and public relations;
  4. Develop and strengthen relationships with stakeholders including media, employee, community, and investor; and
  5. Identify, prioritise, and manage issues in response to emerging trends or changes in the socio-political environment.
Application Code 2255-MK095A Apply Online Now
Apply Online Now

Modules

SYLLABUS

  1. Reputation Management in the Digital Era
  2. Defining Online Reputation Threats
  3. Media Relations
  4. Digital Media
  5. Employee Communications
  6. Community Relations
  7. Investor Relations
  8. Issues Management
  9. Crisis Communication
  10. The Role Corporate Social Responsibility in Business
  11. Best Practice and Research in Digital Reputation Management
  12. Challenges and Opportunities Ahead in Public Relations and Corporate Communication

ASSESSMENT AND AWARDS

Assessment Type and Weighting

Assessment Format and Duration

Passing Mark
Test (50%)

90-minute in-class test

Multiple choice, short and essay questions

50% and above
Group project (50%)

15-minute group presentation (20%) and

2,500-word group report (30%)

(3-5 students per group)

 50% and above

Students who have achieved not less than 70% attendance and obtain a ‘Pass’ in the assessment, will be awarded within the HKU system through HKU SPACE a "Certificate for Module (Digital Reputation Management)"​. 

 

 

 

 

Class Details

DAYS / TIME

Weekdays (7 - 10pm) and occasional weekends (2:30  - 5:30 pm).

TENTATIVE TIMETABLE

.

Fee

Application Fee

HK$150

Course Fee
  • Course Fee : HK$5400 per module

Entry Requirements

Applicants should have:

(i)        a bachelor’s degree awarded by a recognised institution; OR

(ii)       a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

(i)       an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or

(ii)      a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or

(iii)      HKDSE Examination English Language at Level 3 or above; or

(iv)      HKALE Use of English at Grade E or above; or

(v)       equivalent qualifications.

Applicants not meeting the standard set of criteria for admission will be assessed on individual merit.

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Digital Reputation Management)
證書 (單元：數碼聲譽管理)
COURSE CODE 33C157098 FEES $5,400 ENQUIRY 2867-8315
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Digital Reputation Management)

  • This course is recognised under the Qualifications Framework (QF Level [6])

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Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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