Social Sciences

Applied psychology is the use of theory and findings in psychology to solve practical problems in important areas of the human environment, including education, health, the workplace, and so on. This programme is designed to help participants apply cutting-edge theory to real-world situations. It is made up of different registered psychologists and other related specialists to deliver a powerful curriculum that explores a range of human behaviors, including how to motivate individuals and organizations, how to assess and improve performance and how to pursue healthy lives.

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the POD Research Institute, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the Path of Democracy, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.

If you are responsible for leading learning in your organisation, whether it’s a school, college, higher education institution or as an educator in the public or private sector, this doctoral-level programme is a fantastic opportunity to study education at a deep level and relate this back to your own practice. The EdD helps you expand your knowledge and understanding of how education works and allows you to transform your own practice.

This EdD programme helps you expand your knowledge and understanding of how education works, allows you to transform your own practice, and makes an original contribution to knowledge. This doctoral-level programme is a fantastic opportunity to study education at a deep level and relate this back to your own practice.
 

This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. 

The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.

This programme aims to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This programme will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analysing and creating visual-oriented projects.

The Postgraduate Diploma in Media and Cultural Critique programm aims to develop students’ critical understanding of media and cultural institutions, ideologies and policies and their relationships with social and economic reality. This programme provides a grounding in the media and then visual, socio-cultural and economic content, and makes it possible for graduates to further study in media and cultural studies, creative industries, media management and advertising.

 

 

This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.

This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.