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Certificate for Module (Preparatory Course - Strategic Management and Marketing)
證書 (單元：策略管理及營銷備試班)

CEF Reimbursable Course

CEF Reimbursable Course

Course Code
MS115A
Application Code
2280-MS115A
Certificate for Module (Preparatory Course - Strategic Management and Marketing)
QF Level: 6 QR Registration No.: 19/001233/L6 QR Registration Validity Period: 01 Nov 2019 - on-going
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Continuing Education Fund
Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund.

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Credit
9
Study mode
Part-time
Start Date
05 Apr 2025 (Sat)
Duration
6 months
Language
English
Course Fee
HK$17,600 per programme
Deadline on 11 Mar 2025 (Tue)
Enquiries
2867 8416 / 2867 8321
2861 0278
global_mba@hkuspace.hku.hk
How to Apply
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40% Bursary to New Students Admitted to the University of London GMBA.  The total tuition fee is around HKD189,000, saving around HKD55,600!  With the help of our preparatory courses, our students have achieved an overall high Exam Pass Rate! 

How to Apply

Highlights

This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.
 

Programme Details

On completion of the programme, students should be able to: 

  1. Analyse the external business environment and context in which organisation’s strategies are formed and implemented;
  2. Discuss the internal resources and capabilities that organisations rely on to develop competitive advantages for the external business environment;
  3. Evaluate an organisation’s strategy from different perspectives;
  4. Explain and assess the trends and forces that affect the marketing landscape and marketing environment;
  5. Discuss the key concepts, theories and processes of marketing, product or service branding and marketing strategies; and
  6. Develop a marketing plan for organisation to meet its objectives.

Syllabus

Part I: Strategic Management

  • Vision and Mission
  • Internal Analysis
  • External Analysis
  • Creating Standard Business-Level Strategies
  • Creating Business-level strategies for dynamic contexts
  • Corporate strategy
  • Network-level strategy – Mergers and Acquisitions
  • Network-level strategy – Alliances
  • Implementing Strategy: Organisational for success

Part II: Marketing

  • Capturing customer value
  • Analysing the marketing environment
  • Managing marketing information
  • Customer driven marketing strategy
  • Products, services and brands: building customer value
  • Pricing strategies
  • Marketing channels
  • Communicating customer value
  • Creating competitive advantage
  • The global marketplace

Duration

32 lecture hours. Classes will be held on weekends.

Assessment

Coursework: Two 1,000 word assignments

Attendance Requirement

At least 70%

Award

Students who are able to satisfy both the attendance requirement (minimum 70%) and pass the programme assessment will be conferred a "Certificate for Module (Preparatory Course – Strategic Management and Marketing)".

Application Code 2280-MS115A -

Fee

Application Fee

Free

Course Fee
  • Course Fee : HK$17,600 per programme

Entry Requirements

Applicants shall:

       1) be a current student of the University of London (Queen Mary) Global MBA programme;

AND

       2) i) hold a second-class honours bachelor’s degree or equivalent from a recognized institution;

or

           ii) have three years’ work experience in a managerial role (within the past five year).

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Preparatory Course - Strategic Management and Marketing)
證書 (單元：策略管理及營銷備試班)
COURSE CODE 33C124947 FEES $17,600 ENQUIRY 2867-8321
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Preparatory Course - Strategic Management and Marketing)

  • This course is recognised under the Qualifications Framework (QF Level [6])

Apply

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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