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AI Marketing Bootcamp: Mastering Product Visuals and Cinematic Videos
AI行銷實戰營：掌握產品攝影與影片製作技巧
- Course Code
- MKTG9241
- Application Code
- 2380-2881NW
- Study mode
- Part-time
- Start Date
- 17 May 2026 (Sun)
- Duration
- 7 hours
- Language
- Cantonese, suppl with English
- Course Fee
- HK$2400
- Enquiries
-
28678499 / 2867847128610278
The School was awarded the "e-brand Awards 2025 – Best AI Education Institution" by e-zone, a digital online media under the Hong Kong Economic Times, for the first time, signifying the School's outstanding achievements and innovative leadership in artificial intelligence (AI) education.
Programme Overview
Highlights
- Full-Stack AI Creative Workflow: Seamlessly transition from AI scriptwriting and enhanced product photography to digital avatar generation and cinematic video production.
- "Product Photo to Cinematic Ad" in One Day: This intensive, studio-style lab focuses on concrete execution, ensuring you leave with tangible, high-quality outputs.
- Leading AI Tool Integration: Gain hands-on experience with a professional tool stack including ChatGPT, Kling AI, HeyGen, ElevenLabs, and CapCut.
- Enhanced Cost and Time Efficiency: Learn workflows that can enable 20–30% cost reductions and compress production cycles from days to hours.
- "Speed to Market" Challenge: Put your skills to the test in a 60-minute finale where you will produce a complete ad suite for a "Mystery Product".
Programme Details
Course Objective
This bootcamp serves as a bridge between traditional creative production and AI-first workflows. It is specifically designed for marketers and SME owners who need to produce high-volume, scalable visual content for e-commerce and social platforms like Instagram, TikTok, and Xiaohongshu while facing tight budgets.
Curriculum Modules (7-Hour Intensive Hands-on Practice)
The course is divided into six core modules, covering the entire process of marketing visual creation:
- AI Scriptwriting & Storyboarding: Use ChatGPT, Gemini, or Deepseek to generate high-conversion scripts and translate them into visual blueprints.
- Professional Product Photography: Master background staging and lighting consistency using Recraft and Canva to turn raw mobile photos into premium brand assets.
- Digital Avatars & Virtual Salespeople: Create lifelike digital humans with HeyGen for multi-language product testimonials, including Cantonese support via Minimax.
- Cinematic Video with Kling AI: Learn advanced "Image-to-Video" techniques, including camera controls (pan, zoom, tilt) and motion brushing for high-end cinematography.
- Post-Production (Audio & Subtitles): Integrate professional AI narrations via ElevenLabs, dynamic captions with CapCut, and AI-generated scores via Suno.
- "Speed to Market" Challenge: A live session where participants must take a product from concept to a fully edited final ad in just one hour.
Target Audience
- Digital Marketers & Social Media Managers: Upskill in AI video workflows without a weeks-long commitment.
- SME & E-commerce Owners: Create in-house hero images, cinematic demos, and avatar testimonials.
- Content Creators: Offer premium, AI-native creative services to clients.
| Application Code | 2380-2881NW | Apply Online Now |
| Start Date | 01 Apr 2026 (Wed) | |
| Apply Online Now | ||
Days / Time
- Sunday, 10:00am - 6:00pm
Teachers
Teacher Information
Mr Roger Kan
VP, Strategic Partnerships
Roger Kan, VP of Global Strategic Partnerships at Cosmose Inc, boasts 13 years of APAC experience, spearheading award-winning digital projects in digital marketing, e-Commerce, and mobile applications. He actively engages in industry conferences, webinars, and IAB committees, contributing to cooperative training initiatives. Noteworthy accolades include the Outstanding Contributor Award from IAB Hong Kong and The Most Promising Partner Award from Oppo Mobile Telecommunications Corp, along with Mob-Ex Gold for K11 Concepts' innovative Anti-Pandemic campaign. Additionally, his projects have garnered recognition at The MARKies Awards for Best Use of Digital Solution, Technology, and O2O Strategy.
Beyond industry involvement, Roger is deeply committed to education, leveraging his expertise to teach and design digital marketing courses. With a Master’s in Electronic Commerce and Internet Computing from the University of Hong Kong and a Bachelor’s in Statistics and Economics from the University of Toronto, he brings a solid academic foundation to his role. Moreover, his certifications in Google Analytics, HubSpot, CEC ™ Certified E-Commerce Consultant, PMP® ensure that students are equipped with the latest tools and insights in the dynamic field of digital marketing.
Fee & Entry Requirements
Fee
- Course Fee : HK$2400
Entry Requirements
Applicants shall hold:
(a) a bachelor's degree awarded by a recognized university or equivalent, or
(b) an associate degree/ a higher diploma or equivalent, and have at least 2 years of work experience, or
(c) possess relevant professional qualifications.
Applicants with other qualifications and substantial work experience will be considered on individual merit.
Apply
Online Application Apply Now
Application Form Download Application Form
Enrolment MethodOnline Enrolment
HKU SPACE provides 24-hour online application and payment service for students to apply to selected award-bearing programmes and to enrol in most open admission courses (courses enrolled on a first come, first served basis) via the Internet. Applicants may settle the payment by using either "PPS by Internet" (not available via mobile phones), VISA or Mastercard online. Online WeChat Pay, Online AliPay and Faster Payment System (FPS) are also available for continuing enrolment in the same programme, if online service is offered.
For first time enrolment
-
Complete the online application form
Applicant may click the icon
on the top right-hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.
Some programmes/courses may admit by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage. Only file format in doc, docx, jpg and pdf are supported. -
Make Online Payment
Pay the application or programme/course fees by either using:
"PPS by Internet" - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.
*Credit Card Online Payment - Course fees can be paid by VISA or Mastercard including the “HKU SPACE Mastercard”.
* HKU SPACE Mastercard cardholders who wish to enjoy 10-month interest free instalment scheme must pay their tuition fees in person at any of our HKU SPACE Enrolment Centres.
To know more about first-time online application/enrolment and payment, please refer to the user guide of Online Application / Enrolment and Payment:
For continuing enrolment in the same programme
Selected programmes offer online continuing enrolment service. Programme staff will inform students if they offer this service and offer further enrolment details.
Online Payment can be made via "PPS by Internet" (not available via mobile phones), VISA or Mastercard, Online WeChat Pay, Online AliPay and Faster Payment System (FPS)
In Person / Mail
For first time enrolment
-
For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
[Download Enrolment Form SF26] -
Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
For continuing enrolment in the same programme
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The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
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Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.
Please refer to available Payment Methods for fee payment information. If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres.
Please note the followings for programme/course enrollment:
- To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Google Chrome is recommended.
- Applicants should not leave the online application idle for more than 10 minutes. Otherwise, applicants must restart the application process.
- Only Early Bird Discount is supported for Online Applicants (Application). To enjoy other types of discount, please visit one of our enrolment centres.
- During the online application process, asynchronous application and payment submission may occur. Successful payment may not guarantee successful application. In case of unsuccessful submission, our programme staff will contact you shortly.
- Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
- For online enrolment, a payment confirmation page would be displayed after payment has been made successfully. In addition, a confirmation email would also be sent to your email account. You are advised to keep your payment confirmation for future enquiries.
- Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
- If admission is by selection, the official receipt is not a guarantee that your application has been accepted. We will inform you of the result as soon as possible after the closing date for application. Unsuccessful applicants will be given a refund of programme/course fee if already paid.
Disclaimer
The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.
The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.
1. Cash, EPS, WeChat Pay Or Alipay
Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.
2. Cheque Or Bank draft
Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:
- bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
- or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard
Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.
4. Online Payment
Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment for details.
Notes
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If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.
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Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment.
- In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
- Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
- HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
- For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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