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BA Mass Communications, Advertising & Public Relations is offered in collaboration with Edinburgh Napier University. An applicant who holds an associate degree or a higher diploma will be granted credit exemption, and can complete the programme in 14 months (part-time).

Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting-edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate or organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

Application fee will be waived for applicants attending the event.

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.