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25
Apr 2026
(Sat)

Strategic Brand Licensing Management Workshop

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Date & time
25Apr 2026 (Sat)09:00 - 13:00
Type of Event
In-person Attendance
Venue
United Learning Centre
Fee
1500 HKD
Speaker
  • Ms Tani Wong (Managing Director, Asia of Licensing International )

Ms Tani Wong

Tani is a veteran in the licensing business with in-depth knowledge about licensors, licensees, and various aspects of licensing. Since joining Licensing International in 2009, she has brought robust growth to the organization ‘s membership and new initiatives for China and Southeast Asia. She is a resource speaker and enjoys sharing the benefits of licensing with people from different industries.   During her role as sales director at Warner Bros, she took care of all licensing business in Asia and successfully led the team to maximize revenue potential of a diverse portfolio of properties. She also spent time on coaching licensing agents and ensured that best practices were shared within the region. Tani started her licensing career at Disney Consumer Products where she developed her expertise in the capacity of marketing and category sales. The years at Disney had cultivated her enthusiasm and commitment to stay with the industry for over 20 years. 

REGISTER (IN-PERSON ATTENDANCE)
Enquiry
2867 8351 (ec.marketing@hkuspace.hku.hk)
Related link
Branding and Brand Licensing Management

Introduction

This workshop aims to provide the public with diverse insights into brand licensing and international trends, specifically targeting individuals interested in IP commercialization, trend brand operations, and legal protections related to intellectual property. By analyzing core cases such as the brilliant success of POP MART, participants will learn how to effectively utilize Intellectual Property (IP) management to enhance marketing effectiveness and revenue.

Content

This 4-hour workshop is divided into three main sections:

  • Introduction to Brand Licensing and International Trends: Exploring the global licensing market scale, Gen Z consumption trends, and the immersive experiences brought by virtual technologies (such as virtual art toy weeks).

  • Foundations of Intellectual Property Law: Introducing core legal knowledge for IP protection and the basic norms of brand licensing.

  • Brand Protection and Case Study Execution: Analyzing the successful experiences of renowned brands such as Molly, Chocolate Rain, and McDull to learn how to address challenges in the process of IP commercialization.

 

Why Brand Licensing? 

  • Massive Market Scale: Global retail sales of licensed merchandise and services have reached $292.8 billion.

  • Hong Kong’s Hub Status: Many internationally renowned licensors, such as Mattel and Iconix Brand Group, have established offices in Hong Kong to manage their Asian operations.

  • The Rise of Local IP: A large number of excellent IP projects, such as McDull, Molly, and the Palace Museum, have emerged in Mainland China and Hong Kong, demonstrating the limitless prospects of the licensing industry.

  • Policy Support: This course aligns with the plans and strategies for promoting intellectual property trading as outlined in the Policy Address.

 

Target Audience

  • Individuals aged 18 or above.

  • Professionals with experience in cultural and creative industries, marketing, brand management, and product R&D, or

  • Professionals interested in brand marketing, creative entrepreneurship, or IP investment.

 

Language
Mandarin


*Participants who complete this workshop will be awarded a Certificate of Attendance by HKU SPACE