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Marketing E-commerce and Omnichannel Retailing

E-commerce and Omnichannel Retailing

Hong Kong e-Commerce Market experienced a surge in sales during the pandemic. The e-commerce business continues to grow with rapid increase in social commerce and mobile use which was enhanced by the 5G networks and virtual reality (VR) in the territory. It created a big demand in the career market. If you are already in the e-commerce market or want to switch your job, it is a good opportunity for you to equip yourself with the latest e-commerce knowledge and skills at HKU SPACE for your career advancement.

E-commerce and Omnichannel Retailing Programmes

Programmes Type

Programme Type

Microcredential

Start Date

Class Schedule

Financial Assistance

Venue

Hong Kong Island

Kowloon

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This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start 04 NOV 2024 (MON)
Duration 4 months
Fee HK$4,350 (Subject to change without prior notice)
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 05 NOV 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.
PT
Start 06 NOV 2024 (WED)
Duration 42 hours
Fee HK$4,350 (Subject to change without prior notice)
Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. 
PT
Start 09 NOV 2024 (SAT)
Duration 36 hours
Fee HK$4,350 (Subject to change without prior notice)
This comprehensive course will equip you with the knowledge and skills to leverage the power of social commerce and TikTok Shop to expand your business into overseas markets.

 
PT
Start 19 OCT 2024 (SAT)
Duration 8 hours
Fee HK$4200