Persuasive business writing aims to convince readers to take a particular action or adopt a particular point of view. It is a way of communicating an idea in a manner that is compelling and convincing to readers. Writers use techniques such as evidence-based arguments, emotional appeals, and conversational tone to persuade readers to decide in favour of the writer’s position. Persuasive writing is often used in marketing, advertising, public relations, fundraising, and other business communications where the writer wants to influence the readers’ opinion or behaviour. This 18-hour short course will enlighten students’ understanding of the discourse structures and word choice in persuasive business writing.

The Certificate in Advanced Business English programme helps working professionals communicate accurately and effectively in spoken and written English in various business contexts. The programme is designed to enable students to become more fluent and articulate when communicating in English, so as to produce well-written texts that characterise professionalism and effectiveness in modern business communication, and demonstrate competent oral communication skills in various business contexts.

The Certificate in Business English Usage programme aims to help students become more accurate and fluent when communicating in English in the modern workplace. Its goal is to equip students with essential business grammar, vocabulary and all-round language skills, so that they become capable of communicating with native and non-native speakers of English in common business settings. By gaining a greater confidence and a better command of business English grammar, vocabulary, receptive and productive skills, students will be prepared to further develop a higher level of business English proficiency upon completion of the programme. This programme targets working professionals who intend to build on an introductory level of English, so as to bolster their work performance in a business environment where English is the predominant medium of communication.

This practical 18-hour English course equips learners with the confidence and language skills needed to write effective emails in both formal and informal situations.

This Business Grammar short course is designed for students who need to brush up their grammar skills and understanding of grammatical rules. Students develop their ability to identify and correct grammar errors with teacher feedback and consistent grammar review.

This course is for those who are interested in acquiring the knowledge and skills for delivering speeches and presentations. The course focuses on techniques for managing speech anxiety, skills in organising and giving informal speeches and presentations, and practice in providing feedback on public speech deliveries. Course participants must be prepared to present and deliver informal speeches for different purposes in front of the class, observe and be observed, critique and be critiqued.

The course provides opportunities for course participants to acquire knowledge of public speaking techniques, and practise public speaking and presentations for a variety of purposes and audiences. Topics include:

 Delivering with an impact

•   Using body language with effect
•   Speaking with persuasiveness
•   Using techniques to engage listening audiences
•   Practising and critiquing speeches/presentations

Linguaskill (領思) – 全新的劍橋英語基準檢測

劍橋大學英語考評部為企業及機構提供了一種快速、便捷的方法來評估員工的英語水平 - Linguaskill (領思)檢測。

Linguaskill – the NEW Cambridge English Language Benchmark Test