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市場營銷學 數碼營銷，社交媒體及內容管理
數碼營銷，社交媒體及內容管理
能夠策略性地運用數碼渠道去營銷產品以及利用社交媒體與顧客互動已經是市場營銷人員不可或缺的技能。我們致力於提供貼近市場需要、並由業界專才教授的課程，以幫助市場營銷人員提升他們在這個範疇的技能和知識，應付職場所需。
數碼營銷，社交媒體及內容管理課程
38 項結果
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The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification.
PT
Start To be advised
Duration 40 hours
Fee HK$9350
本課程旨在為學生提供社交媒體和數位營銷分析方面的基本知識。學員能親自動手參與及運用相關技術和工具，建立數據策略，藉此培養學員的策略思維，有效地使用數位和社群媒體營銷分析的技能。
PT
開課日期 2025年2月22日 (星期六)
修業期 2個月
課程費用 HK$6,750
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
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Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
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Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
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Start 14 APR 2025 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
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Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment. With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
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Start To be advised
Duration 12 weeks
Fee HK$10,000
This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
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Start 10 JAN 2025 (FRI)
Duration 18 months
The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
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Start 10 JAN 2025 (FRI)
Duration 18 months
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
PT
Start 15 FEB 2025 (SAT)
Duration 30 hours
Fee HK$7500
