市場營銷學 人工智能，大數據及市場營銷數據分析

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.

本課程側重於實踐，設計，規劃數字社交媒體行銷活動。
 

本課程旨在為學生提供社交媒體和數位營銷分析方面的基本知識。學員能親自動手參與及運用相關技術和工具，建立數據策略，藉此培養學員的策略思維，有效地使用數位和社群媒體營銷分析的技能。
 

The programme aims to enhance the concepts and skills for modern marketers, enabling them to leverage artificial intelligence (AI) for optimising marketing strategies, generating leads and enhancing brand visibility. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximise marketing performance.

社交媒體及數碼市場學專業文憑課程旨在裝備那些沒有營銷學術資格的營銷從業人員或高管，使其具備實用的營銷知識，包括戰略營銷規劃、消費者行為、基本的Google分析、社交媒體和數碼營銷，以及公共關係。完成課程後，學生將能夠處理營銷任務，實現業務目標。
 

This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.  

 

本課程旨在幫助對 AI 行銷「零基礎」的市場營銷人員和中小企負責人，循序掌握 AI 工具，將 AI 由流行語變成實際應用的行銷策略與戰術，提升曝光率與投資回報率（ROI）

• 精簡理論講解配合現場示範，逐步帶領學員在自己帶來的手提電腦上實戰操作各類 AI 行銷工具，入門無壓力。
• 以真實市場營銷及社交媒體案例作講解，提供可即時複製和調整的 AI 提示（prompts），讓學員課後立即應用於廣告、社交平台推廣。

Learning Objectives By the end, learners will:

• Understand advanced no-code AI agent platforms

• Design AI workflows for marketing automation

• How to use no code platforms for AI agents

• Address ethical and practical challenges (e.g., data quality, bias)