The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.

Accreditations

In today’s complex and increasingly globalised environment, organisations and managers need to understand how the intraorganisational and extraorganisational interrelationships can be managed. The role of the marketer/manager to create value for the organisation is dependent upon this understanding.  Furthermore, digital technologies encompass all marketing efforts through electronic devices or the internet to connect with current and prospective customers. Our new marketing programmes emphasise on the digital perspective with specific subjects that outlines what is expected to become a professional marketer by developing professional marketing strategies following extensive research with employers and academics.  These standards have at their three focuses: insights, strategy and championing the customer.

Students who have successfully completed the programme will be awarded the Bachelor of Arts With Honours in Marketing and Management by The University of Hull.

In Hong Kong, 9 modules will be offered. The modules are:

The above information is subject to final approval.

Application Code	2265-MK025A	Apply Online Now
Apply Online Now

Duration

• Minimum duration is 18 months for this part-time programme.

Venue

• All classes are held in HKU SPACE Learning Centres mainly on Hong Kong Island including Admiralty Center, Causeway, Fortress Hill, or North Point depending on room availability.

Non-Local Higher and Professional Education (Regulation) Ordinance

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Face-to-face intensive seminars and local lectures by Hull or HKU SPACE lecturers are available
Intensive Seminars	To be conducted on Thu, Fri evening, Sat & Sun half-day in the first two weeks of each term	18 hours
Local Lectures	3 hrs x 6 lectures on weekdays evening	18 hours
Tutorials	3 hrs x 2 tutorials on weekdays evening	6 hours

Graduates of this programme meet the education requirement for various professional recognitions or courses, which include:

• full membership of Hong Kong Institute of Marketing (HKIM)
• the Chartered Postgraduate Diploma*in Marketing Programmes offered by The Chartered Institute of Marketing (CIM) and;
• Postgraduate Diploma in Marketing*offered by HKU SPACE

*subject to the fulfillment of work experience requirement

 

 

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Application Fee

HK$200 (Non-refundable)

Course Fee

• HK$13,250 per module (Tuition Fee rates are reviewed and agreed annually and published no later than June in the year of the next academic year start.)

All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection.

An applicant shall hold:

1.  a Higher Diploma in Business, or an Advanced Diploma in Marketing, or an Associate Degree of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE with a GPA of 2.0 or its equivalent;

OR

2.  a related Higher Diploma, Advanced Diploma, or Associate Degree offered by HKU SPACE or a Higher Diploma, an Advanced Diploma, or an Associate Degree from other tertiary institutions in the areas of marketing, management, or business-related which are recognized by the University of Hull;

For 1. and 2. above, applicants holding a related Advanced Diploma shall preferably have 2 years of work experience.

Applicants of 1. and 2. above are considered to have met the English requirements. In other cases, applicants should have proof of English proficiency by having:

i) a Grade E in the Use of English in Hong Kong Advanced Level Examination (HKALE); or

ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill); or

iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill); or

iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill); or

v) recognised equivalent.

Applicants with other equivalent qualifications will be considered on individual merit.

* Applicants holding the above qualifications mentioned in 1. awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency.

Examples of Awards to be Considered by Admission

Admission is not limited to graduates from the following programmes. Applicants from other programmes will be considered on a case-by-case basis.

• The CEF Institution Code of HKU SPACE is 100

CEF Courses
International Marketing (Module from Bachelor of Arts with Honours in Marketing and Management (Part-Time))
COURSE CODE 33Z151441	FEES $13,250	ENQUIRY 2910-7619
Integrated Marketing Communications and Branding (Module from Bachelor of Arts with Honours in Marketing and Management (Part-Time))
COURSE CODE 33Z15145A	FEES $13,250	ENQUIRY 2910-7619
Strategic Marketing Planning and Auditing (Module from Bachelor of Arts with Honours in Marketing and Management (Part-Time))
COURSE CODE 33Z151468	FEES $13,250	ENQUIRY 2910-7619
LEADERSHIP AND CHANGE MANAGEMENT (MODULE FROM BACHELOR OF ARTS WITH HONOURS IN MARKETING AND MANAGEMENT (PART-TIME))
COURSE CODE 33Z122301	FEES $12,500	ENQUIRY 2910-7619

	Continuing Education Fund Reimbursable Course (selected modules only) Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
	Bachelor of Arts With Honours in Marketing and Management This course is recognised under the Qualifications Framework (QF Level [5])

Online Application Apply Now

Application Form Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with ONE set of the following supporting documents together with application fee of HK$200 to any of the HKUSPACE enrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

Payment Method

 

1. Cash, EPS or WeChat Pay

Course fees can be paid by cash, EPS or WeChat Pay at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft

Course fees can also be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres. Holders of HKU SPACE MasterCard issued by Bank of East Asia may enjoy a 10-month interest-free instalment for tuition fee of courses at HK$2,000 or above. The course must be enrolled under the cardholder’s name. For enquiries, please contact our staff at any of the enrolment centres.

Notes

1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.
2. Fees paid are not refundable except under very exceptional circumstances, subject to the School’s discretion.  In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.
3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries of the relevant programme teams for details.
4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of $120 will be levied on approved transfers.
5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for $30 per copy made payable to "HKU SPACE". Such copies will normally only be issued at the end of a course.

7. All fees are subject to change without prior notice.

The University of Hull - Business School

Established in 1928, The University of Hull encompasses world-class teaching, research, impressive facilities, and a strong support network for over 20,000 students. The University is ranked among the top ten UK universities for student satisfaction in the National Student Survey and the 2010 International Student Barometer showed that the University continues to deliver first-class service to its international student body, with 88% of students satisfied or very satisfied with their experience here. The quality of careers advice, work experience opportunities for international students and the number of international societies in our students union' scored particularly highly.

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