PROGRAMME OBJECTIVE

This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to follow-up as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry.

INTENDED LEARNING OUTCOME

On completion of the programme, students should be able to

1. differentiate the nature for different types of events;
2. describe and critically analyse the event planning perspective including event bidding, financial management, human resources planning;
3. apply the event marketing and promotional tools;
4. apply the tools and techniques in the event planning processes; and
5. critically evaluate the potential risk factors and issues relating to the staging of events

Teacher Profile

Mr Alan CHAN

• Tourism, Hospitality and Event Management Trainer/
• Incentive Travel Planner/
• Event Manager/ Travel-writer and Radio Programme Co-host

Specialties

• Event management
• International tourism marketing
• Travel incentives

Selected Experiences

• Opened up new visitor sources from major new markets including Russia and India for the Hong Kong Tourism Board (HKTB) to maintain  a diverse visitor portfolio
• Enhanced HKTB market penetration in the short-haul region by leveraging event marketing as a means to boost visitor arrivals
• Led the Sales Department of Amway Hong Kong, world’s leading direct selling company with direct involvement in organizing incentive travel and special events in Hong Kong and overseas
• Staged the first large-scale incentive travel seminar to Bangkok, Thailand for Amway independent business owners from Mainland China in 1996
• Bridging national tourist offices and travel trade partners through The Association of National Tourist Office Representatives in Hong Kong (ANTOR)

 

TOPICS

1. Introduction to Event Management 
2. Event Proposal and Bids
3. Event Planning Process
4. Financial Management 
5. Event Human Resources Planning
6. Event Marketing and Promotion
7. Event Risk Management 
8. Future Trends and Issues

ASSESSMENT 

Throughout this programme, students will be assessed by a combination of:

• Assignment
• Group Project
• Test

AWARDS

On satisfactory completion of the Programme and pass the assessments, students will be awarded the Certificate for Module (Event Planning and Promotion) within the HKU system through HKU SPACE.

MEDIUM OF INSTRUCTION

English

DURATION

39 hours /3 hours per week/13 Weeks (Normal)

Meeting Schedule

Weekday evening : 6:45 - 9:45pm  or 7:00 - 10:00pm
or
Weekend daytime: 10:00am - 1:00pm 

VENUE

Admiralty Learning Centre / United Learning Centre / HKU SPACE Po Leung Kuk Stanley Ho Community College (HPSHCC) Campus / Fortress Tower Learning Centre  Programme team reserves the right to change the above venue/ classroom if necessary.

Application Fee

HK$150 HK$150
(Non-refundable)

Course Fee

• HK$5,200 per programme
  (*The tuition fee is reviewed annually and is subject to change without prior notice.)

Applicants shall:

1. have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language*, or equivalent; Or
2. have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or
3. hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or
4. be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered.  They should have Level 2 in English Language* in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview.

* With effect from 2007, HKU SPACE recognises Grade E previously awarded for Chinese Language and English Language (Syllabus B) (Grade C in the case of English Language (Syllabus A)) at HKCEE as an acceptable alternative to Level 2 in these two subjects at HKCEE.

Applicants with other qualifications will be considered on individual merit.

Application Form Download Application Form

Enrolment Method

Application Form Download Application Form

Enrolment Method

Specific application form for this programme can be obtained from any HKU SPACE Enrolment Centres, or you may download the form from this website. A complete application including the following materials should reach us on/before the application closing date:

• a completed Application Form;
• a completed Enrolment Form;
• copies of relevant supporting documents(e.g. working experience / academic qualification proof);
• a non-refundable application fee of HK$150 and
• a tuition fee of HK$5,200 (Please pay by cheque or credit card upon application, the amount will only be debited upon successful entry to the course).

All fees are subject to change without prior notice

* All fees paid are NOT refundable, unless a course is over-subscribed or cancelled.  These fees may be subject to revisions even after a student has submitted an application, or after you have been admitted as a student on this programme. Fees for the following terms will be advised nearer the time when you enroll on those modules.

Payment Method

1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

• bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
• or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.

3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

• If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
• Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
• In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
• Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
• Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
• For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres. 

Payment Method