市場營銷學 人工智能，大數據及市場營銷數據分析

本課程側重於實踐，設計，規劃數字社交媒體行銷活動。
 

This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.  

 

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.

本課程旨在為學生提供社交媒體和數位營銷分析方面的基本知識。學員能親自動手參與及運用相關技術和工具，建立數據策略，藉此培養學員的策略思維，有效地使用數位和社群媒體營銷分析的技能。
 

社交媒體及數碼市場學專業文憑課程旨在裝備那些沒有營銷學術資格的營銷從業人員或高管，使其具備實用的營銷知識，包括戰略營銷規劃、消費者行為、基本的Google分析、社交媒體和數碼營銷，以及公共關係。完成課程後，學生將能夠處理營銷任務，實現業務目標。
 

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.