Persuasive business writing aims to convince readers to take a particular action or adopt a particular point of view. It is a way of communicating an idea in a manner that is compelling and convincing to readers. Writers use techniques such as evidence-based arguments, emotional appeals, and conversational tone to persuade readers to decide in favour of the writer’s position. Persuasive writing is often used in marketing, advertising, public relations, fundraising, and other business communications where the writer wants to influence the readers’ opinion or behaviour. This 18-hour short course will enlighten students’ understanding of the discourse structures and word choice in persuasive business writing.

The Certificate in Advanced Business English programme helps working professionals communicate accurately and effectively in spoken and written English in various business contexts. The programme is designed to enable students to become more fluent and articulate when communicating in English, so as to produce well-written texts that characterise professionalism and effectiveness in modern business communication, and demonstrate competent oral communication skills in various business contexts.

本課程旨在幫助學生在工作場所使用英語溝通時更加準確和流利。課程目標是讓學生具備基本的商務文法、商務詞彙和商務溝通技能，使他們能夠在常見的商務情景中與英語作為母語和非英語作為母語的人士進行交流。

更好地掌握商務英語文法、詞彙、聆聽、閱讀、寫作和交談方式能提昇學員的的信心，讓他們在完成課程後進一步發展至更高水平的商務英語運用技巧。本課程針對需要加強入門英語水平的專業人士，以提高他們在以英語為主要溝通語言的工作場所中的表現。

This practical 18-hour English course equips learners with the confidence and language skills needed to write effective emails in both formal and informal situations.

此「商務英語文法研習」課程專為需要提高文法技能和理解文法規則的學生而設計。學生透過教師回饋和一致的文法複習來培養識別和糾正文法錯誤的能力。

This course is for those who are interested in acquiring the knowledge and skills for delivering speeches and presentations. The course focuses on techniques for managing speech anxiety, skills in organising and giving informal speeches and presentations, and practice in providing feedback on public speech deliveries. Course participants must be prepared to present and deliver informal speeches for different purposes in front of the class, observe and be observed, critique and be critiqued.

The course provides opportunities for course participants to acquire knowledge of public speaking techniques, and practise public speaking and presentations for a variety of purposes and audiences. Topics include:

 Delivering with an impact

•   Using body language with effect
•   Speaking with persuasiveness
•   Using techniques to engage listening audiences
•   Practising and critiquing speeches/presentations

Linguaskill (領思) – 全新的劍橋英語基準檢測

劍橋大學英語考評部為企業及機構提供了一種快速、便捷的方法來評估員工的英語水平 - Linguaskill (領思)檢測。

Linguaskill – the NEW Cambridge English Language Benchmark Test