Persuasive business writing aims to convince readers to take a particular action or adopt a particular point of view. It is a way of communicating an idea in a manner that is compelling and convincing to readers. Writers use techniques such as evidence-based arguments, emotional appeals, and conversational tone to persuade readers to decide in favour of the writer’s position. Persuasive writing is often used in marketing, advertising, public relations, fundraising, and other business communications where the writer wants to influence the readers’ opinion or behaviour. This 18-hour short course will enlighten students’ understanding of the discourse structures and word choice in persuasive business writing.

The Certificate in Advanced Business English programme helps working professionals communicate accurately and effectively in spoken and written English in various business contexts. The programme is designed to enable students to become more fluent and articulate when communicating in English, so as to produce well-written texts that characterise professionalism and effectiveness in modern business communication, and demonstrate competent oral communication skills in various business contexts.

本课程旨在帮助学生在工作场所使用英语沟通时更加准确和流利。课程目标是让学生具备基本的商务文法、商务词汇和商务沟通技能，使他们能够在常见的商务情景中与英语作为母语和非英语作为母语的人士进行交流。

更好地掌握商务英语文法、词汇、聆听、阅读、写作和交谈方式能提升学员的的信心，让他们在完成课程后进一步发展至更高水平的商务英语运用技巧。本课程针对需要加强入门英语水平的专业人士，以提高他们在以英语为主要沟通语言的工作场所中的表现。

这门实用的 18 小时英语课程让学员俱备所需的信心和语言技能在正式和非正式场合有效率地写出电子邮件。

此「商务英语文法研习」课程专为需要提高文法技能和理解文法规则的学生而设计。学生透过教师回馈和一致的文法复习来培养识别和纠正文法错误的能力。

本课程适合有兴趣获得演讲和演示知识和技能的人。课程的重点是管理演讲焦虑的技巧、组织和进行非正式演讲和演示的技巧，以及对公开演讲的练习和导师的回馈。课程参与者必须准备好在全班同学面前为不同练习进行非正式演讲及相关活动，互相观察、互相批评、互相进步。

该课程为课程参与者提供了获得公开演讲技巧知识以及针对各种目的和受众练习公开演讲和演示的机会。主题包括：

 

• 传达有影响力的成果
• 使用有效的肢体语言
• 说话要有说服力
• 使用技巧吸引听众
• 练习和批评演讲/演示

Linguaskill (領思) – 全新的劍橋英語基準檢測

劍橋大學英語考評部為企業及機構提供了一種快速、便捷的方法來評估員工的英語水平 - Linguaskill (領思)檢測。

Linguaskill – the NEW Cambridge English Language Benchmark Test