款客及精致生活 艺术营运

The programme aims to equip students with the knowledge and skills to identify the artistic and financial worth of art pieces, to buy and sell art, and to market and run an art business.
 
The programme begins with a study of the art business market, covering topics such as the artistic and financial value of art pieces, the key players and ecosystem of the art market and the latest trends, technology and emergence of online art trading platforms. In the second part of the programme, the focus will be on collecting and investing in art pieces, the running and marketing of the art business and how to build a career in the commercial art world.

The programme adopts a hands-on approach and includes examining real art pieces in class, case studies and a visit to an art gallery or art auction.  

This course provides a structured framework for understanding art as an alternative asset class, examining its historical significance, market mechanics, and investment potential. Through a blend of theoretical insights and practical case studies, participants will gain the tools to evaluate, acquire, and manage art as part of a diversified investment strategy. 

本课程旨在构建及整合全面的中国书画史理论体系，帮助学员有系统地掌握中国古代书画的鉴藏脉络。内容涵盖中国美术史、书法绘画笔墨、古代建筑、历代服饰、书画装裱材料 (笔、墨、印、纸、砚) 等，同时透过不同的经典艺术作品及案例解说中国古代书画的鉴藏方法，并用以识别和分析实物。本课程综合古代书画的市场价值、文化价值和收藏价值，让学员掌握古代书画拍卖市场的趋势，减少鉴藏失误，以享受鉴藏的最大乐趣。