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市场营销学 数码营销，社交媒体及内容管理
数码营销，社交媒体及内容管理
能够策略性地运用数码渠道去营销产品以及利用社交媒体与顾客互动已经是市场营销人员不可或缺的技能。我们致力於提供贴近市场需要、并由业界专才教授的课程，以帮助市场营销人员提升他们在这个范畴的技能和知识，应付职场所需。
数码营销，社交媒体及内容管理课程
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The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start To be advised
Duration 18 months
"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊
搜索引擎優化 (Search Engine Optimization)
當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率増加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內容，學員能掌握搜索引擎優化手段，有助公司業務發展。
PT
開課日期 2025年3月15日 (星期六)
修業期 1日
課程費用 課程費用: HK$1,800
早鳥優惠: HK$1,600 (於2025年1月15日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)
早鳥優惠: HK$1,600 (於2025年1月15日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
PT
Start 14 APR 2025 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 09 JUN 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
PT
Start 09 JUN 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment. With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
PT
Start To be advised
Duration 12 weeks
Fee HK$10,000
This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start To be advised
Duration 18 months
本课程旨在为学生从心理学角度来评估广告的有关知识。
PT
开课日期 2025年3月3日 (星期一)
修业期 42小时
课程费用 HK$4,350（如有更改，恕不另行通知）
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