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Marketing Digital Marketing, Social Media and Content Management

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  3. Certificate for Module (Integrated Marketing and Brand Communications)

Certificate for Module (Integrated Marketing and Brand Communications)
證書(單元 : 整合營銷及品牌傳播)

CEF Reimbursable Course

CEF Reimbursable Course

Microcredential Course

Course Code
MK096A
Application Code
2235-MK096A
Certificate for Module (Integrated Marketing and Brand Communications)
QF Level: 6 QR Registration No.: 23/000838/L6 QR Registration Validity Period: 01 Oct 2023 - on-going
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Continuing Education Fund
Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund.

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Credit
9
Study mode
Part-time
Start Date
To be advised
Duration
30 hours
Language
English
Course Fee
HK$5400 per module
Deadline on 06 Jul 2024 (Sat)
Enquiries
2867 8315
28610278
pgdip.marketing@hkuspace.hku.hk
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Highlights

This programme focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalise a brand for success.
 

Programme Details

On completion of the programme, students should be able to

  1. Appraise the theoretical and practical elements underpinning marketing and brand communications in specific marketing scenarios;
  2. Critique the validity of a variety of consumer-based models relating to the development of effective promotional activities in different market environments;
  3. Analyse the nature, role and importance of marketing and brand communications in an international context;
  4. Develop, recommend and justify a marketing and brand communications plan;
  5. Evaluate the role of brand communications strategy within a marketing framework; and
  6. Apply analytical and problem solving skills from different strategic perspectives to resolve marketing and brand communications problems, cases, and questions.

 

Application Code 2235-MK096A Apply Online Now
Apply Online Now

Modules

SYLLABUS

  1. Overview
  2. Environmental issues (including international companies)
  3. Communication theory and the customer context
  4. Promotional tools
  5. Brand communications strategic issues
  6. Trends of digital media and digital advertising in Hong Kong, the region and the world

ASSESSMENT AND AWARDS

Assessment Type and Weighting

Assessment Format and Duration

Passing Mark
Group project (50%)

15-minute group presentation (20%) and

2,500-word group report (30%)

(3-5 students per group)

50% and above
Examination (50%)

2-hour

MC and essay-type questions

 

 50% and above

Students who have achieved not less than 70% attendance and obtain a ‘Pass’ in the assessment, will be awarded within the HKU system through HKU SPACE a "Certificate for Module (Integrated Marketing and Brand Communications)". 

Class Details

DAYS / TIME

Weekdays (7 - 10pm) and occasional weekends (2:30  - 5:30 pm).

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Fee

Application Fee

HK$150

Course Fee
  • Course Fee : HK$5400 per module

Entry Requirements

Applicants should have:

(i)        a bachelor’s degree awarded by a recognised institution; OR

(ii)       a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

(i)       an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or

(ii)      a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or

(iii)      HKDSE Examination English Language at Level 3 or above; or

(iv)      HKALE Use of English at Grade E or above; or

(v)       equivalent qualifications.

Applicants not meeting the standard set of criteria for admission will be assessed on individual merit.

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Integrated Marketing and Brand Communications)
證書 (單元：整合營銷及品牌傳播)
COURSE CODE 33C157101 FEES $5,400 ENQUIRY 2867-8315
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Integrated Marketing and Brand Communications)

  • This course is recognised under the Qualifications Framework (QF Level [6])

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Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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