艺术、设计及文化 文化与传播

BA (Hons) Creative Media launches you on a journey to make media that shapes, reflects and changes the world we live in. Our industry-facing course develops your creative voice, engages with communities on social issues and provides a practical grounding in professional media practices. Learn from experts skilled in narrative, documentary and artistic media practices – from film, photography and animation to interactive and immersive media, projection mapping and online media production.

Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

本課程帶領您探索：組織如何、何時，以及為何要與公眾溝通？透過精彩案例與策略解析，您將全面掌握企業傳播的核心要領。課程不僅涵蓋對內部與外部持份者的溝通技巧，更深入剖析不同傳播方式的差異，並引導您掌握整合式傳播策略的關鍵原則。

這是一門結合理論與實務的課程，幫助您建立專業視野，提升管理與傳播能力，讓您在未來的職場與專案中，能以更具影響力的方式與世界對話。