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款客及精致生活 艺术营运

艺术营运

艺术不仅有欣赏价值,也是很好的投资方式。艺术商业投资与管理课程从对艺术商业市场的研究开始,涵盖艺术品的艺术和财务价值、艺术市场的关键参与者和生态系统以及在线艺术的最新趋势、技术和出现等主题交易平台。在课程的第二部分,重点将放在艺术品的收集和投资、艺术品企业的运营和行销以及如何在商业艺术界建立职业生涯。

此课程采用实践方法,包括在课堂上审视真实的艺术作品、案例研究以及参观艺廊或艺术拍卖。

艺术营运课程

Programmes Type

课程类别

微证书

开课日期

上课日期

学费资助

地点

香港岛

九龙

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The programme aims to equip students with the knowledge and skills to identify the artistic and financial worth of art pieces, to buy and sell art, and to market and run an art business.
 
The programme begins with a study of the art business market, covering topics such as the artistic and financial value of art pieces, the key players and ecosystem of the art market and the latest trends, technology and emergence of online art trading platforms. In the second part of the programme, the focus will be on collecting and investing in art pieces, the running and marketing of the art business and how to build a career in the commercial art world.

The programme adopts a hands-on approach and includes examining real art pieces in class, case studies and a visit to an art gallery or art auction.  
PT
Start 05 NOV 2024 (TUE)
Duration 1 month to 2 months
Fee HK$12,500