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This programme is designed to provide a sound introduction to craft beer. Students will be introduced to the basic ingredients of craft beer, key stages in craft beer brewing, different styles and flavours of craft beers produced by different countries. Through a combination of classroom learning and visits to two craft beer breweries and one craft beer bar, students will deepen their knowledge in the craft beer brewing processes in a real-life professional industry environment, and appreciate the emerging trends of the craft beer business in Hong Kong.

PROGRAMME OBJECTIVEs

This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. 
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to
1.   Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor;
2.   Discuss sponsorship from the point of views of both the sponsor and the sponsee;
3.   Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme;
4.   Develop and review sponsorship proposals for tightness of fit;
5.   Evaluate the purpose and importance of the sponsorship management plan; and
6.   Devise strategies to build and maintain sustainable relationship with different types of event stakeholders.

 

PROGRAMME OBJECTIVE

This programme aims to introduce to students an overview of digital technology applications in hospitality, tourism and event industries, including the digital technologies (e.g. ‘Internet of Things’ (IoT), e-booking and e-purchasing) and digital tools (e.g. FaceBook page, YouTube, Twitter and MakeMyTrip.com). It covers how these applications influence the management of international hospitality, tourism and event businesses as well as the characteristics of digital consumers’ decision making.

Upon the completion of the programme, students will learn the contemporary trends in on-line payment, web-marketing, and the importance of web presence for international hospitality, tourism and event businesses. Case studies will be shared to enhance students’ understanding of the good practices / applications in the real-world setting, including the sectors of destination, hotel, restaurant, tourism attraction, airline…etc.

The programme aims to equip students with knowledge and skills to use Excel as a tool to build, analyse and interpret business models in accounting and finance, thereby enabling them to make appropriate strategic planning and business decisions.

本課程旨在介紹3D打印的基本知識，有系統地培訓學員設計原型產品的能力，教導他們3D模型製作的實際技術，從而開拓不同商機。本課程適合對3D模型及3D打印感興趣的人士、或已加入相關行業的在職人士進修。 本課程備有專業軟件 (SolidWorks)及器材供學員使用。 

This programme introduces students to the principles and practices of design thinking across different design sectors. Design thinking is a human-centered approach to define problems and explore potential solutions that emphasise exploration, ideation, and prototyping. Students will learn how to apply design thinking methodologies to discover problems, identify user needs, generate innovative ideas, and develop effective solutions. Through hands-on projects and case studies, students will develop a deep understanding of the design thinking process and its application in various design contexts.

This programme introduces a set of design principles and methods to students. By integrating visual literacy into the design process, it helps students learn to apply a wide range of basic design elements. In addition, they can express their ideas and resolve common aesthetic problems in visual communication.

This programme introduces digital drawing techniques and character design knowledge to students with an emphasis on developing illustration visualisation skills. Through a combination of theory and hands-on practice, students will learn the fundamental principles, techniques, and tools used in digital illustration and develop the skills necessary to create compelling characters. By focusing on industry relevance, the programme prepares students for careers in the creative field.

從古至今，珠寶一直是流行的一種身體裝飾。在東西文化中，珠寶同樣被視為地位、財富和成就的象徵，吸引力歷久不衰。本課程旨在教授學員有關珠寶設計的演變、歷史和當前趨勢，並討論珠寶設計和製作過程中使用的材料，及如何呈現出不同的珠寶風格。透過課堂和討論相結合，將能夠加深學員在珠寶歷史及設計方面的知識，並讓其懂得欣賞珠寶作品背後的美學、概念與構想。
 
此課程適合珠寶及時尚愛好者，或有興趣進一步加深珠寶設計領域知識的人士。

This programme introduces fundamental design theories that enable designers to talk eloquently about their design and how theoretical decisions lead to their chosen outcome. The skill will help them investigate how cultural meanings are articulated, interpreted, and communicated through different forms of visual-cultural practices, such as films, photographs, and advertisements.