The programme guides students through a series of case study units that will help them understand the links between the academic concepts and discussions explored in the degree and how these ideas can be applied using a range of media. This programme is different from others because the practical elements are designed specifically to help students develop their critical thinking - by putting their ideas into practice. They do not just learn what to do and how to do it, they also learn why they are doing it.

This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

Sharpen your knowledge in accounting and finance, as well as in the associated fields of financial reporting, auditing and assurance. You will establish a solid foundation for an analytical position in related industries. 

You will acquire a wide range of knowledge associated with the major functional areas of business and management, including accounting, economics, finance, marketing, organisational and management principles and many other essential subjects as electives.

This programme provides you with knowledge from micro- and macroeconomics, econometrics to the essentials in business and management.

This programme offers students with knowledge of the major areas of banking and finance, financial management and risk analysis. It provides a solid finance, economics and accounting background for analytical positions in banking and finance industries.

The Bachelor of Arts (Honours) Graphic Design programme aims to provide comprehensive training for those who aspire to become a professional graphic designer. It provides an articulation route for Higher Diploma or Diploma graduates of graphic design or related disciplines from different institutions. It also provides an opportunity for practising designers to further pursue their studies. In this programme students pursue self-directed projects that enable them to work to a professional level in concept development, problem solving, production and presentation. This programme possesses an excellent staff profile. Projects are led by professional designers with extensive experiences in the design industry. Apart from professional design knowledge, staff members are willing to share with students the essential qualities of a successful designer and the latest developments in the design industry.

Bachelor of Arts (Honours) Interior Architecture aims to provide comprehensive training for those who aspire to become a professional interior designer. It provides an articulation route for Higher Diploma or Diploma graduates of interior design or related disciplines from different institutions. It also provides an opportunity for practising designers to further pursue their studies. This programme adopts a project-centred approach to learning that not only provides the opportunity to explore and develop design thinking but also offers a framework within which to promote contextual knowledge and technical presentation skills. This programme possesses an excellent staff profile and is closely connected to the local design industry. Renowned interior design firms such as M. Moser Associates Ltd. and Steve Leung Designers Ltd. have been rendering enormous support to this programme by providing students with internships, visits, seminars or professional comments on projects. Graduates of this programme were also presented with valuable opportunities to work in these large firms, thus guaranteering a good start in their career path.

This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.

This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.