Businesses in Hong Kong recognise the competitive advantages that come with innovation. It is estimated that the demand for professionals who excel in innovation will increase significantly. This need will be further heightened by the entrepreneurial frenzy that is going on in both Hong Kong and Mainland China. The Postgraduate Diploma in Product Innovation and Service Design (PISD) is designed to help students harness innovation to break through the domain limits of products and services. It will empower them to capitalise on market opportunities and transform their great ideas into reality.

WHO SHOULD ATTEND

Middle to senior level people in:

 

PROGRAMME OBJECTIVES

The programme aims to equip middle to high level product/service development personnel and management personnel in general with the fundamental concept of the user-centred approach and its related management methodology. When they have to redesign their company’s value proposition (product+service) in business transformation, they will have the necessary skills and wherewithal to analyse the market opportunity, set the right strategy for development, apply innovative design concepts, identify and mitigate potential risks along the way. The programme is designed in such a way that it will provide its students with the necessary skills and knowledge to add value to their target customer (the user) through innovatively designed products and/or services.

 

PROGRAMME STRUCTURE

The programme consists of 11 modules:

1. Innovation and Cross-sector Management
2. Creativity and Business Breakthrough Strategy
3. User Study in Persona and Scenario
4. Value Opportunity Analysis: Product and Service Positioning
5. Design Thinking and Service Innovation
6. Concept Prototyping and Design
7. Intellectual Property Asset Strategy
8. Brand Commitment and Value-added Services
9. Product Innovation and Commercialization
10. Management of Risk and Uncertainty in Innovation
11. Final Project

Upon completion of the above modules, students will be awarded within HKU System through HKU SPACE a Postgraduate Diploma in Product Innovation and Service Design. Meanwhile, only one module will be offered each month.

 

INTENDED LEARNING OUTCOMES

On completion of the programme, students should be able to:

1. Analyse systematically the trends, needs and relevant values in the society to develop competitive value propositions (products + services);
2. Set appropriate strategy and evaluation standards according to the development stages of innovative products/services;
3. Manage cross-disciplinary teams efficiently, plan for resource needs and set direction for the development of innovative projects;
4. Apply user-centered concept and the kind of innovation needed for the project ensuring all the details of the product and service implementation;
5. Manage all the information and risks pertaining to the innovative project through which a novel value proposition is created;
6. Utilize cutting-edge business knowledge to build good internal and external relationships with business partners, society and public.

 

Days / Time

• Saturday, 2:00pm - 5:00pm and 6:00pm - 9:00pm
• Sunday, 2:00pm - 5:00pm

Venue

• Admiralty Learning Centre

Application Fee

HK$150 (non-refundable)

Course Fee

• Course Fee : HK$118000 (to be paid in two instalments)

Application Form Download Application Form

Enrolment Method

1. Duly completed HKU SPACE application form (SF26);
2. Copy of HKID Card^#;
3. Certified true copies of full educational certificates and transcripts;
4. Testimonials or other documentary proof of the applicant’s work experience;
5. A 500-word letter outlining the applicant's education, training and working experience, and saying how he/she would benefit from the programme;
6. Resume; and
7. A crossed cheque or bank draft of HK$150 made payable to "HKU SPACE" as application fee (non-refundable)

Payment Method

Applicants may also pay the tuition fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.